Weblogs, or blogs, have become an integral part of the Internet. Essentially, blogs are regularly updated online personal journals it links to items of interest on the Web. Increasingly, a number of public relations practitioners are becoming bloggers on behalf of their employers and clients because, as one professional says, “They (blogs) let businesses take their message right to the public without the TV network news or the local newspaper having to act as a mouthpiece.”
http://www.youtube.com/watch?v=fo3qnkAnZX4
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