Jon Snow on the Impact of New Media

Enjoy watching....

On Friday 4 September 2009, Jon Snow gave a fascinating and lively keynote address to the IIEA’s members, including members of the IIEA’s Young Professionals’ Network and Digital Futures Group on his life in the media and the impact of the arrival of new media on the worlds of broadcasting and journalism.

He discussed the evolving opportunities of new media and the challenge of retaining and fusing traditional media channels with these innovations, drawing comparisons throughout between his working environment today and that of his early career with ITN in the 1970s.

NEW MEDIA TECHNOLOGY

New media technology is any type of application meant to transfer information via digital techniques, computerized systems or data networks. First established in the 20th century, new media technology is most readily associated with information transfers meant to be manipulated in some way. Most forms of this technology are interactive and contain compressed data designed to be accessed in a variety of markets. The most prevalent examples of new media technologies include Internet-based concepts like websites or digital mediums such as CD-ROMs and DVDs. Anything that is considered old media, such as television, film or paper-based products, are not part of new media.

New technology in media has greatly improved the way that consumers can take in the information that they seek. Journalists have specifically taken advantage of this new movement and have learned to harness the power of delivery that it can have.

All in all, new media technology makes the delivery of critical information much easier.....do u agree?

WEBLOGS OR BLOGS

Weblogs, or blogs, have become an integral part of the Internet. Essentially, blogs are regularly updated online personal journals it links to items of interest on the Web.  Increasingly, a number of public relations practitioners are becoming bloggers on behalf of their employers and clients because, as one professional says, “They (blogs) let businesses take their message right to the public without the TV network news or the local newspaper having to act as a mouthpiece.”

http://www.youtube.com/watch?v=fo3qnkAnZX4

INTERNET & WORLD WIDE WEB

It is virtually impossible to effectively practice public relations today without using the Internet and its World Wide Web (Web). the Internet has grown into a “network of networks” that nobody owns or manages. Many journals and other media as well as all types of businesses and organizations now maintain a Web presence and proudly announce their Web addresses in their promotions and advertisements.

Web sites are often designed and then discarded, reflecting deficiently on the organization. Sometimes we see Web sites are simply too complex to use efficiently and publics do not return to them unless they find the technology exciting. The Internet is the most intriguing of the new electronic methods that are changing mass communications in general and providing public relations practice with innovative tools. 

 

INTERNET

The Internet has transformed the techniques and technology of advocacy by enabling individuals and organizations with relatively modest resources to reach a global audience instantaneously 24 hours a day, seven days a week, and can be a lot cheaper than many forms of comparable advertising and promotion. Many practitioners have embraced Internet technology, while others have pointed to the Internet’s potential to equalize power relationships in society and to provide a “voice” to otherwise marginalized groups. 

The explosive growth of the Internet and the World Wide Web has created a form of mass communication unlike other. In 1990, the Internet was used only by scientists to exchange information. Today, the Internet is a household word and a global communications tool for millions of people. According to a study commissioned by pr reporter, use of the new technology is the leading trend in public relations.

GLOBAL VILLAGE

New communications technology has made it possible for an instantaneous exchange of ideas and images with anyone in the world. Canadian philosopher Marshall McLuhan wrote that we are living in a global village, where everyone can share simultaneous experiences....

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